Bake Mag: “Tips from a Baking Rock$tar”

Confections of a Rock$tar Bakery owner Kimmee Masi has a background in both rock n’ roll and bakeries. Her father, Vinnie, ran Vincent’s Cookie Cupboard in Freehold, New Jersey when Kimmee was young, and she learned baking techniques from him. Vinnie also gave Kimmee her first drum set, which inspired her to become a drummer […]

Best of NJ: “Best NJ Bakeries for Kids’ Birthday Parties”

A birthday isn’t truly a celebration without some type of sweet treat to enjoy, whether it be a cake, cupcake, cookie or other dessert. And when it comes to kids’ birthday parties, a show-stopping confection can instantly turn your party up a notch. Whether you want to keep it simple or go all out, these […]

Food Network: “3 Days to Open with Bobby Flay”

Season 1, Episode 6 Confections of a Rock Star Bobby Flay heads to Asbury Park, N.J., to help Kimmee and her partner, Lisa, open a rock ‘n’ roll cupcake shop in just three short days. But with little baking skills, broken ovens, no full-time staff and their entire life savings on the line, Bobby definitely […]